In recessionary times, when marketing dollars need to work harder, search is emerging as the clear winner and channel of choice for large enterprises that rely on the internet for lead generation. With the increased complexity and shortened cycles of paid search campaigns, there is an urgent need to improve the way enterprises manage and scale their paid search campaigns. Three main task areas PPC campaign managers spend their time on - Bid management (60%), Optimization (20%) and Reporting (20%).

In this webcast, Vinod Nambiar, Director - Global Delivery and Vyom Khandelia, Director - Technology of Position2, Inc. will discuss:

The business value of automating bid management. The immediate improvement in search results, and Share cases where marketers have improved returns substantially.

In addition, attendees of this webcast will get a free Cost-Volume-Profit analysis for their current PPC campaign(s).

Who should attend it? Chief marketing officer, Vice President Sales, Vice President Marketing, Director Sales, Director Marketing, Director Business Development, Marketing Account Executive, Advertising Account Manager, Business Development Manager, Marketing Manager,

Register at: http://position2.com/livewebcast/autobid.php

Announcing ADSPACE: the first and only conference and expo dedicated to AdSense and contextual advertising. ADSPACE is for small to mid-sized publishers looking for insider tips on how to maximize AdSense revenue. And advertisers wanting to learn how top marketers drive huge investment returns from Google's content network and other contextual advertising.

ADSPACE features an all-star line-up of the brightest minds in contextual advertising, including panelists from Google, Microsoft, eBay, Amazon, Zappos, Facebook, and Commission Junction.
   

• Keynote: Brad Bender, Product Management Director, Google - For the first time, hear from a leading AdSense Executive.
• Will Martin-Gill Senior Manager, Internet Marketing eBay - Managing over 100,000 affiliates!
• Tim Kendall - Director of Monetization - Facebook
• Jared Friedman, Founder and CTO, Scribd - A top AdSense publisher with more than 150 million page views each month!
• Darrin Shamo, Senior SEM Manager, Zappos.com - Find out what Zappos looks for in an AdSense publisher.
• Kevin McCabe, Senior Product Manager, Microsoft pubCenter - What is Microsoft doing to get market share!

Two dynamic tracks - one for Publishers and one for Advertisers. Sessions will drill down beyond the basics and into specifics on how you can increase your profits! Sessions include:
 

• One of a kind AdSense Publisher Forum - your chance to share your ideas and suggestions directly with the AdSense team.
• Measurement and Metrics - top advertisers tell you how they manage their contextual advertising accounts on Google and elsewhere - learn how they make content consistently profitable!
• The Secrets to Success: Tips and Tricks from Leading Publishers - Stop dreaming of building a site with 150 million page views a month - find out how it's done from successful publishers.
• Social Media Strategies - Experts from FaceBook, RockU, and SocialMedia.com tell you why you need to make social media part of your media budget now.

Register Today!

What is LeadsCon?

LeadsCon is the pioneering conference and expo dedicated to increasing the effectiveness of those operating in the online lead generation industry. LeadsCon provides a unique and collaborative environment designed for networking, innovating, and learning. Meet the people, gather the knowledge, and get the tools to gain the edge in the ever evolving online lead generation space.

Who will you meet?

LeadsCon offers access to key decision makers and top executives from the leading companies in the lead generation space. The inaugural LeadsCon featured a sold-out show of more than 600 attendees from 300-plus companies large and small. The LeadsCon audience consists of lead aggregators, lead buyers, affiliates, technology solution providers, investment professionals, and the strategies that drive their businesses forward.

Why should you go?

Come to the show that attendees call, "Exciting and rewarding" and "Arguably, the best show I've ever been to." You will leave "energized by the magnitude of the opportunity we have in lead gen to significantly grow our market." In this challenging and uncertain environment, it is more important than ever before for the industry to come together if we are to ensure the continued success of not just lead generation but all of online customer acquisition. Bringing people together and advancing the industry is LeadsCon's mission.

Register now.